Masterclass Certificate in Marketing KPIs and Business Performance

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The Masterclass Certificate in Marketing KPIs and Business Performance course is a comprehensive program designed to enhance your understanding of marketing key performance indicators (KPIs) and how they impact business performance. This course is critical in today's data-driven world, where demonstrating the impact of marketing efforts on business growth is essential.

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About this course

With industry-leading instructors, this course covers essential topics such as marketing analytics, ROI calculation, and KPI tracking. Learners will gain hands-on experience in analyzing marketing data, making data-driven decisions, and presenting insights to stakeholders. Upon completion, learners will be equipped with the skills to measure and optimize the effectiveness of their marketing campaigns, making them highly valuable to employers. In a competitive job market, this certification can help learners stand out and advance their careers in marketing, analytics, or business strategy.

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Course Details

• Marketing KPIs
• Understanding Business Performance
• Importance of Marketing Metrics
• Key Performance Indicators (KPIs) in Marketing
• Measuring Marketing ROI
• Customer Lifetime Value (CLV)
• Customer Acquisition Cost (CAC)
• Churn Rate and Customer Retention
• A/B Testing and Conversion Rate Optimization
• Marketing Attribution Models

Career Path

This section features a 3D pie chart powered by Google Charts, highlighting the job market trends in the UK for marketing professionals. The data visualization covers key roles, such as Digital Marketing Manager, SEO Specialist, Content Marketing Specialist, Social Media Manager, PPC Specialist, Email Marketing Specialist, and Marketing Analyst. By presenting this data in a 3D pie chart, users can easily compare and contrast the demand for these roles, making informed decisions about career paths and skill development in marketing and business performance. With a transparent background, this responsive chart elegantly adapts to various screen sizes, offering a seamless user experience on both desktop and mobile devices.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
MASTERCLASS CERTIFICATE IN MARKETING KPIS AND BUSINESS PERFORMANCE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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