Executive Development Programme Value Proposition and Pricing Strategy
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Kursdetails
• Executive Development Programme Value Proposition:
• Understanding Customer Value: Key Concepts and Frameworks
• Creating Value for Executive Development Programmes: Best Practices and Strategies
• Differentiating Executive Development Programmes: Unique Selling Propositions and Positioning
• Measuring Programme Value: Metrics and Analytics
• Communicating Value Proposition: Marketing and Sales Strategies
• Pricing Strategy:
• Fundamentals of Pricing: Concepts and Theories
• Pricing Models: Cost-plus, Value-based, and Competition-based Pricing
• Pricing Strategies for Executive Development Programmes: Market Segmentation, Discounting, and Premium Pricing
• Dynamic Pricing: Adapting Prices to Market Conditions and Customer Behavior
• Pricing Psychology: Influencing Customer Perceptions and Decisions
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