Certificate in Email Marketing: Foundational Skills
-- ViewingNowThe Certificate in Email Marketing: Foundational Skills course is a comprehensive program designed to equip learners with the essential skills required for successful email marketing campaigns. This course emphasizes the importance of email marketing as a powerful tool in today's digital marketing landscape, with a high demand for professionals who can create and manage effective email marketing strategies.
2,705+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Introduction to Email Marketing: Understanding the basics, benefits, and best practices of email marketing.
โข Email Marketing Strategy: Developing a comprehensive plan, setting goals, and defining target audiences.
โข Email Design and Content Creation: Design principles, creating engaging content, and optimizing for different devices.
โข Building an Email List: Organic list growth, permission-based marketing, and compliance with regulations.
โข Segmentation and Personalization: Targeting specific audience groups, personalizing content, and increasing engagement.
โข Email Automation & Workflows: Setting up automated email campaigns, drip sequences, and behavior-triggered emails.
โข Analytics and Metrics: Measuring performance, tracking key metrics, and optimizing campaigns based on data.
โข Testing and Optimization: A/B testing, email deliverability, and improving email marketing effectiveness.
โข Email Marketing Software & Tools: Familiarization with various platforms, integrations, and templates.
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