Professional Certificate in Internal Comms: The Power of Storytelling

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The Professional Certificate in Internal Comms: The Power of Storytelling is a comprehensive course designed to equip learners with essential skills for crafting compelling narratives that engage, inspire, and motivate employees. This course is increasingly important in today's business landscape, where effective internal communication is critical for driving employee engagement, fostering a positive company culture, and achieving organizational success.

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With a strong emphasis on practical application, the course covers key topics such as identifying and understanding audience needs, creating and delivering engaging stories, and measuring the impact of communication efforts. By the end of the course, learners will have developed a deep understanding of the power of storytelling in internal communications and will have gained the skills and confidence necessary to drive impactful communication strategies in their organizations. In an era where remote work and virtual communication are becoming the norm, the ability to craft and deliver compelling stories is more important than ever. This course is an excellent investment for professionals looking to advance their careers in internal communications, public relations, marketing, human resources, or leadership roles.

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Unit 1: Introduction to Internal Communications & Storytelling
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Unit 2: The Science of Storytelling & Its Impact on the Brain
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Unit 3: Crafting Compelling Narratives for Internal Audiences
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Unit 4: Leveraging Emotional Connections in Storytelling
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Unit 5: Building a Strong Internal Comms Strategy with Storytelling
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Unit 6: Choosing the Right Medium & Tone for Storytelling
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Unit 7: Measuring the Effectiveness of Storytelling in Internal Comms
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Unit 8: Overcoming Internal Comms Challenges with Storytelling
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Unit 9: Best Practices for Implementing a Storytelling Culture
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Unit 10: Case Studies: Successful Storytelling in Internal Comms

่Œไธš้“่ทฏ

In today's dynamic job market, professionals with a deep understanding of internal communication and storytelling are in high demand. With the rise of remote work and digital communication tools, organisations are increasingly focusing on effective internal communications to keep their workforce engaged, motivated, and informed. This section focuses on four key roles in the UK market with their respective percentages, based on job market trends and skill demand. 1. **Communications Manager (35%)** A Communications Manager is responsible for creating and implementing internal and external communication strategies, ensuring alignment with the organisation's goals and values. 2. **Content Developer (25%)** Content Developers focus on creating engaging and informative content for various communication channels, such as newsletters, intranets, and presentations. 3. **Digital Communications Specialist (20%)** Digital Communications Specialists manage digital platforms and tools for internal and external communication, leveraging data-driven insights to optimise engagement. 4. **Employee Engagement Manager (15%)** Employee Engagement Managers work on developing and executing strategies to improve employee engagement, satisfaction, and retention. 5. **Intranet Specialist (5%)** Intranet Specialists design, develop, and maintain internal communication platforms, ensuring a seamless user experience and effective information dissemination. The 3D pie chart above provides a visual representation of the aforementioned roles and their presence in the UK job market. With a transparent background and responsive width, this chart adapts to various screen sizes, making it accessible and engaging for users. The statistics showcase the demand for professionals with strong internal communication skills, providing valuable insights for those looking to advance their careers in this field.

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PROFESSIONAL CERTIFICATE IN INTERNAL COMMS: THE POWER OF STORYTELLING
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London School of International Business (LSIB)
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05 May 2025
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