Professional Certificate in Content Metrics for Business Outcomes
-- ViewingNowThe Professional Certificate in Content Metrics for Business Outcomes is a comprehensive course that empowers learners with the skills to measure and analyze the effectiveness of content marketing strategies. In today's digital age, businesses rely heavily on content marketing to drive customer engagement and revenue growth.
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โข Content Metrics Fundamentals
โข Understanding Key Performance Indicators (KPIs)
โข Data Analysis for Business Outcomes
โข Importance of Baselines and Benchmarks
โข Setting up Content Metrics Dashboards
โข Measuring Engagement and Conversion Rates
โข Analyzing Audience Demographics and Behavior
โข Attribution Modeling for Content Marketing
โข Optimizing Content Strategies with Metrics
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