Professional Certificate in Email: Maximizing Client Retention
-- ViewingNowThe Professional Certificate in Email: Maximizing Client Retention course is crucial for professionals seeking to enhance their email marketing skills. With email being a $6+ billion industry and email marketing campaigns generating an average ROI of 4200%, the demand for experts in this field is at an all-time high.
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GBP £ 140
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โข Email Campaign Strategy: Understanding the importance of a well-defined email campaign strategy, setting measurable goals, and segmenting the audience.
โข Email Design and Content Creation: Best practices for email design, creating engaging content, and optimizing for various email clients and devices.
โข Email Automation: Utilizing automation tools to send timely, relevant, and personalized emails based on user behavior and preferences.
โข Personalization and Dynamic Content: Techniques for creating dynamic and personalized email content that resonates with the recipient.
โข Email Deliverability: Strategies for improving email deliverability, avoiding spam filters, and maintaining a healthy email list.
โข Analytics and Metrics: Measuring and analyzing key email marketing metrics, such as open rates, click-through rates, and conversion rates.
โข A/B Testing and Optimization: Conducting A/B tests to optimize email campaigns, including subject lines, send times, and content.
โข Customer Journey and Lifecycle Marketing: Understanding the customer journey and lifecycle, and utilizing email to nurture relationships and retain customers.
โข Email Marketing Compliance: Adhering to email marketing regulations, such as CAN-SPAM and GDPR, and best practices for opt-in and opt-out processes.
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