Certificate in Essential UX Metrics
-- ViewingNowThe Certificate in Essential UX Metrics course is a crucial program for professionals seeking to enhance their User Experience (UX) skills. This course focuses on the importance of UX metrics, which are vital in measuring and optimizing user satisfaction, engagement, and overall product success.
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• Understanding UX Metrics: Primary and Secondary Measures
• Usability Metrics: Task Completion Rate, Error Rate, and Time to Complete Task
• User Satisfaction Metrics: System Usability Scale (SUS) and Net Promoter Score (NPS)
• Engagement Metrics: Page Views, Time Spent on Page, and Bounce Rate
• Conversion Metrics: Sign-Up Rates, Checkout Completion, and Subscription Renewals
• Quantitative vs Qualitative UX Metrics: Choosing the Right Method
• A/B Testing and Multivariate Testing: Optimizing UX Metrics
• UX Metrics Tools: Google Analytics, Hotjar, and FullStory
• Communicating UX Metrics to Stakeholders: Visualizing Data and Telling a Story
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