Executive Development Programme in Results-Oriented Brand Campaigns
-- ViewingNowThe Executive Development Programme in Results-Oriented Brand Campaigns certificate course is a powerful learning opportunity for professionals seeking to create impactful brand campaigns. This program emphasizes the importance of data-driven strategies, creative storytelling, and cutting-edge marketing techniques to drive business growth.
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โข Understanding Brands: Exploring the essence of a brand, brand positioning, and brand identity.
โข Market Research: Conducting market research, analyzing consumer insights, and understanding target audiences.
โข Creative Strategy: Developing effective creative strategies, brainstorming, and ideation techniques.
โข Campaign Planning: Planning result-oriented brand campaigns, setting goals, and defining KPIs.
โข Multi-Channel Marketing: Leveraging various marketing channels, integrated marketing communications, and channel selection criteria.
โข Budgeting & Resource Allocation: Allocating budgets, managing resources, and forecasting ROI.
โข Performance Metrics: Evaluating campaign performance, metrics, and analytics.
โข Stakeholder Management: Managing stakeholders, internal communication, and agency relationships.
โข Crisis Management: Anticipating and handling potential crises, maintaining brand reputation.
โข Ethics in Marketing: Understanding ethical considerations in brand campaigns, responsible marketing practices.
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