Certificate in Marketing Decision Making for Non-Profits
-- ViewingNowThe Certificate in Marketing Decision Making for Non-Profits is a valuable course that empowers learners with essential skills for success in the non-profit sector. This certificate course focuses on the critical role of marketing in non-profit organizations and provides a comprehensive understanding of decision-making processes that drive successful marketing strategies.
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โข Understanding Non-Profit Marketing: An overview of non-profit marketing, its importance, and unique characteristics. This unit will cover the fundamental differences between non-profit and for-profit marketing. โข Marketing Research for Non-Profits: Learn how to conduct effective marketing research to make informed decisions, including secondary research methods, surveys, and focus groups. โข Segmentation, Targeting, and Positioning (STP) in Non-Profit Marketing: Understand how to segment the market, target the right audience, and position the non-profit's mission effectively. โข Creating a Marketing Plan for Non-Profits: Learn the essential elements of a marketing plan, how to set marketing objectives, and strategies to achieve those objectives. โข Branding and Identity for Non-Profits: Explore the importance of a strong brand, how to build a unique identity, and manage brand reputation. โข Fundraising and Revenue Generation Strategies: Discover various fundraising techniques, including donor cultivation, event planning, and grant writing. โข Digital Marketing for Non-Profits: Learn how to leverage digital channels, such as social media, email, and websites, to reach and engage the target audience. โข Public Relations and Media Management for Non-Profits: Understand how to build relationships with the media, craft press releases, and handle crisis communications. โข Measuring and Evaluating Non-Profit Marketing Success: Learn how to set up key performance indicators (KPIs), track results, and measure the success of marketing efforts.
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