Executive Development Programme in Pharma Market Access: Strategic Alignment

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The Executive Development Programme in Pharma Market Access: Strategic Alignment is a certificate course designed to empower professionals with the necessary skills to navigate the complex landscape of pharmaceutical market access. This programme is crucial for those seeking to advance their careers in the pharmaceutical industry, where market access has become a critical function.

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It provides learners with a deep understanding of the market access landscape, pricing and reimbursement strategies, and stakeholder management. With the increasing demand for experts who can effectively manage market access, this course is perfectly positioned to equip learners with the essential skills needed to drive pharmaceutical products to market, maximize revenue, and ensure patient access. By the end of the course, learners will have developed a strategic mindset, enhanced their decision-making abilities, and gained the necessary tools to align market access strategies with corporate objectives, making them valuable assets in the evolving pharmaceutical industry.

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โ€ข Introduction to Pharma Market Access & Strategic Alignment
โ€ข Understanding Market Access Landscape & Key Stakeholders
โ€ข Pricing Strategies in Pharma Market Access
โ€ข Reimbursement & Health Technology Assessment
โ€ข Market Access Data Analysis & Insights
โ€ข Building Effective Stakeholder Relationships
โ€ข Pharma Market Access Regulations & Compliance
โ€ข Market Access Strategy Development & Implementation
โ€ข Measuring Success in Pharma Market Access
โ€ข Future Trends & Challenges in Pharma Market Access

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In the pharma industry, various roles contribute to the strategic alignment of the market access function. Here are the key positions, along with their respective job market trends and skill demands: **Market Access Managers**: These professionals are responsible for developing and implementing market access strategies that maximize product uptake and profitability. With a 30% share in the job market, market access managers play a vital role in ensuring pharmaceutical products reach patients efficiently. **Health Economists**: Health economists analyze the economic implications of healthcare interventions and policies, influencing 25% of the pharma market access job market. Their expertise in cost-effectiveness analysis, health technology assessment, and modeling is highly sought after. **Pricing Specialists**: Pricing specialists focus on setting, monitoring, and adjusting the prices of pharmaceutical products based on market conditions, competitor analysis, and value proposition. They account for 20% of the job market and collaborate closely with market access and commercial teams. **Regulatory Affairs Managers**: Ensuring compliance with regulatory requirements is the primary responsibility of regulatory affairs managers. They participate in 15% of the job market, and their expertise in regulatory strategy, submission management, and compliance monitoring is essential for successful market access. **Pharmacovigilance Professionals**: Pharmacovigilance professionals ensure the safety of pharmaceutical products by monitoring and evaluating adverse events. They account for 10% of the market access job market and collaborate with medical, clinical, and regulatory teams to maintain product safety and efficacy profiles.

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EXECUTIVE DEVELOPMENT PROGRAMME IN PHARMA MARKET ACCESS: STRATEGIC ALIGNMENT
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London School of International Business (LSIB)
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05 May 2025
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