Executive Development Programme Fashion Marketing Consumer Research
-- ViewingNowThe Executive Development Programme in Fashion Marketing & Consumer Research is a certificate course that holds immense importance in today's consumer-centric fashion industry. This programme is designed to equip learners with essential skills required for strategic decision-making in fashion marketing.
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โข Fashion Industry Analysis: An overview of the current fashion market, trends, and consumer behavior.
โข Market Research Techniques: Tools and methods for conducting effective consumer research in the fashion industry.
โข Consumer Segmentation: Strategies for segmenting fashion consumers based on demographics, psychographics, and behavior.
โข Customer Experience Management: Understanding and improving the end-to-end customer experience in fashion retail.
โข Brand Positioning: Techniques for creating a unique and differentiated brand image in the fashion market.
โข Digital Marketing for Fashion: Leveraging digital channels to reach and engage fashion consumers.
โข Data Analysis for Fashion Marketing: Analyzing consumer data to inform marketing strategies and measure performance.
โข Sustainability in Fashion Marketing: Exploring the role of sustainability and social responsibility in fashion marketing.
โข Ethical Considerations in Fashion Research: Ensuring that consumer research is conducted ethically and responsibly.
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