Global Certificate Future-Ready Content Auditing
-- ViewingNowThe Global Certificate in Future-Ready Content Auditing is a comprehensive course designed to prepare learners for the dynamic digital landscape. This program emphasizes the importance of conducting thorough content audits to optimize organizational web assets, ensuring they are up-to-date, relevant, and aligned with business goals.
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โข Content Strategy & Audience Research: Understanding the needs, preferences, and behaviors of the target audience, and developing a content strategy that aligns with business goals.
โข Content Auditing Techniques: Conducting a comprehensive content audit, including categorizing, analyzing, and evaluating content based on various factors such as relevance, quality, and performance.
โข SEO Best Practices: Applying search engine optimization (SEO) principles to ensure content is discoverable and meets the needs of both users and search engines.
โข Content Planning & Creation: Developing a content calendar and creating content that aligns with the content strategy, resonates with the target audience, and supports business goals.
โข Content Distribution & Promotion: Distributing and promoting content through various channels such as social media, email, and influencer marketing to reach the target audience.
โข Content Performance Metrics: Measuring and analyzing content performance using various metrics such as engagement, conversion, and ROI.
โข Content Maintenance & Governance: Ensuring content is up-to-date, accurate, and consistent, and establishing a governance framework to manage content across different teams and channels.
โข Future-Proofing Content: Anticipating and adapting to future trends and changes in technology, user behavior, and business needs, and developing a content strategy that is flexible and adaptable.
โข Content Ethics & Compliance: Adhering to ethical standards and regulations related to content creation, distribution, and promotion, and ensuring that content is inclusive, accessible, and respectful.
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