Masterclass Certificate in UX Metrics and Product Strategy
-- ViewingNowThe Masterclass Certificate in UX Metrics and Product Strategy is a comprehensive course that empowers learners with the essential skills to measure user experience (UX) success and drive data-driven product decisions. In an industry where user-centered design is paramount, this course meets the growing demand for professionals who can effectively apply metrics to UX and product strategy.
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GBP £ 140
GBP £ 202
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โข Understanding UX Metrics: Introduction to key UX metrics, their importance, and how they relate to product strategy. Covered topics: user satisfaction, task success rate, system performance, and user engagement.
โข Data-Driven Design: Learn how to collect, analyze, and apply user data in the design process. Understand the difference between quantitative and qualitative data and when to use each.
โข Key Performance Indicators (KPIs): Identify and track KPIs to measure the success of your product. Discover how to set up a KPI dashboard, interpret data, and make informed decisions.
โข User Research Methods: Explore various user research methods, including usability testing, surveys, interviews, and contextual inquiry. Learn how to choose the right method for your project and gather valuable insights.
โข A/B Testing and Experimentation: Understand the principles of A/B testing and experimentation in UX design. Learn how to design and implement tests, interpret results, and apply learnings to improve your product.
โข Product Roadmapping and Strategy: Create a data-informed product roadmap that aligns with your company's vision and goals. Understand the role of UX metrics in product strategy and how to communicate findings to stakeholders.
โข Usability Heuristics and Best Practices: Learn about Nielsen's usability heuristics and industry best practices for designing user-friendly products. Apply these principles to optimize your product's user experience.
โข Accessibility and Inclusion: Understand the importance of accessibility in UX design and learn how to create inclusive products for diverse user groups. Covered topics: web accessibility guidelines, assistive technologies, and inclusive design principles.
โข Designing for Emotion: Learn how to create emotional connections with your users through design. Understand the role of emotional design in UX and how to incorporate it into your product strategy.
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