Certificate in Marketing Fluency with Flipped Classrooms
-- ViewingNowThe Certificate in Marketing Fluency with Flipped Classrooms is a comprehensive course designed to empower learners with essential marketing skills in today's digital age. This program emphasizes the importance of marketing fluency, which refers to the ability to understand, apply, and adapt marketing concepts to various business scenarios.
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โข Understanding Marketing Fundamentals • Defining marketing, target audience, value proposition, and marketing mix.<br> โข Marketing Analytics • Analyzing marketing data, metrics, and KPIs to measure performance and optimize campaigns.<br> โข Content Marketing • Creating, curating, and distributing valuable and relevant content to attract and engage a target audience.<br> โข Social Media Marketing • Leveraging social media platforms to build brand awareness, generate leads, and engage with customers.<br> โข Email Marketing • Crafting effective email campaigns, building email lists, and automating email workflows.<br> โข Search Engine Marketing • Optimizing websites for search engines, managing pay-per-click (PPC) campaigns, and measuring search engine performance.<br> โข Influencer Marketing • Identifying, engaging, and collaborating with influencers to amplify brand messaging and reach new audiences.<br> โข Marketing Automation • Implementing marketing automation tools, creating marketing workflows, and measuring marketing automation performance.<br> โข Flipped Classroom Methodology • Applying flipped classroom principles to marketing education, including video-based learning, interactive assignments, and peer-to-peer collaboration.<br> โข Marketing Ethics • Exploring ethical considerations in marketing, including privacy, transparency, and social responsibility.<br>
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