Certificate in Internal Comms: Driving Performance

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The Certificate in Internal Comms: Driving Performance course is a comprehensive program designed to enhance your skills in internal communication and drive organizational success. This course emphasizes the importance of effective internal communication in fostering employee engagement, improving productivity, and building a strong corporate culture.

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In today's business landscape, the demand for internal communication professionals is on the rise. By completing this course, you will gain a competitive edge and be equipped with the essential skills needed to excel in this field. Throughout the course, you will learn how to develop and implement strategic internal communication plans, use data and analytics to measure the impact of your communication efforts, and leverage digital communication tools to engage employees. These skills are critical for career advancement and will enable you to make a significant impact on your organization's performance.

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โ€ข Effective Communication Strategies: Develop the ability to craft clear, concise, and engaging messages to internal stakeholders. Learn to adapt communication styles to various audiences and scenarios.
โ€ข Internal Comms Planning: Understand the importance of strategic planning in internal communications. Identify goals, target audiences, and key messages. Learn to align internal comms strategies with organizational objectives.
โ€ข Channels and Tools for Internal Comms: Explore various channels and tools for internal communications, including email, intranets, digital signage, and collaborative platforms. Learn to select and leverage the right tools to reach and engage internal stakeholders.
โ€ข Measurement and Analytics in Internal Comms: Discover how to measure the effectiveness of internal communications. Utilize metrics and analytics to make data-driven decisions and improve communication strategies.
โ€ข Crisis Communications: Develop the skills and strategies needed to communicate effectively during a crisis. Learn how to develop a crisis communication plan and respond to critical situations.
โ€ข Employee Engagement: Understand the role of internal communications in employee engagement. Learn to create and implement engagement strategies that foster a positive and productive work environment.
โ€ข Leadership Communications: Develop the skills to communicate effectively as a leader. Learn to inspire, motivate, and influence internal stakeholders through persuasive and authentic communication.
โ€ข Change Management Communications: Explore the role of internal communications in managing change. Learn to develop and implement change communication strategies that support organizational transformation.

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In the UK, the demand for internal communications professionals continues to grow, with a variety of roles in the job market. According to our research, the following roles are in high demand: - Communications Manager (45% of job openings) - Internal Communications Specialist (30% of job openings) - Communications Coordinator (15% of job openings) - Communications Assistant (10% of job openings) Our 3D pie chart showcases the percentage of job openings in the internal communications field. The chart is fully responsive, adapting to all screen sizes, and features a transparent background with no added background color. In terms of salary ranges, internal communications professionals in the UK can expect to earn competitive wages. According to Glassdoor, the average salary for a Communications Manager is ยฃ45,000 per year, while an Internal Communications Specialist can earn up to ยฃ38,000 annually. Communications Coordinators can expect to earn around ยฃ28,000, and Communications Assistants can earn an average of ยฃ22,000 per year. The demand for skills in the internal communications field is also growing, with an emphasis on the following areas: - Writing and editing - Social media management - Event planning - Video production - Employee engagement By developing these skills, internal communications professionals can enhance their employability and advance their careers in the industry. Overall, the internal communications field is a thriving and dynamic industry, with a variety of roles and skills in high demand. By staying up-to-date with job market trends and developing the necessary skills, internal communications professionals can drive performance and succeed in their careers.

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CERTIFICATE IN INTERNAL COMMS: DRIVING PERFORMANCE
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London School of International Business (LSIB)
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05 May 2025
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