Executive Development Programme Greek Tragedy & the Art of Persuasion

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The Executive Development Programme on Greek Tragedy & the Art of Persuasion is a unique certificate course that combines the wisdom of ancient Greek philosophy with modern business strategies. This program emphasizes the importance of effective communication, ethical leadership, and emotional intelligence in today's competitive business landscape.

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With the increasing demand for leaders who can inspire and influence their teams, this course equips learners with essential skills for career advancement. By analyzing the tragic heroes of Greek literature, learners gain insights into the complexities of human nature, decision-making, and the power of persuasion. These insights are then applied to real-world business scenarios, enabling learners to develop a deep understanding of the dynamics of leadership and communication. This course is not only beneficial for executives and managers but also for anyone looking to enhance their communication skills, build resilience, and navigate the challenges of a rapidly changing world.

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โ€ข Greek Tragedy: An Introduction
โ€ข The Art of Persuasion in Ancient Greece
โ€ข Key Elements of Greek Tragedy
โ€ข Famous Greek Tragedies and Their Lessons in Persuasion
โ€ข Archetypes and Character Development in Greek Tragedy
โ€ข The Role of the Chorus in Greek Tragedy and Persuasion
โ€ข Rhetoric and Persuasive Techniques in Greek Tragedy
โ€ข Modern Applications of Greek Tragedy and Persuasion
โ€ข Case Studies: Applying Greek Tragedy and Persuasion in Business
โ€ข Developing Executive Presence through Greek Tragedy and Persuasion

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The **Executive Development Programme - Greek Tragedy & the Art of Persuasion** brings together various high-demand roles in today's UK job market, focusing on the development of essential skills like persuasion and strategic thinking. *Marketing Managers* are in high demand, with 25.8% of the market share. They lead cross-functional teams to develop and implement marketing strategies, capitalizing on the power of persuasion to influence consumer behavior and drive growth. *Sales Directors* hold 15.2% of the market, strategically overseeing sales teams to achieve organizational objectives. Their ability to persuade clients and colleagues is crucial for success in this role. *Operations Managers* follow closely, securing 14.0% of the market share. They ensure seamless business operations and often employ persuasive negotiation techniques to optimize resources and streamline processes. *Business Development Managers* capture 13.4% of the market. Persuasion and communication skills are vital in identifying and pursuing new business opportunities, forming strategic partnerships, and expanding the organization's reach. *Project Managers* lead diverse teams to complete projects on time, within budget, and to an exceptional standard. They boast a 12.6% market share, reflecting the growing need for skilled professionals who can effectively persuade and manage stakeholders. *Finance Managers* hold 9.3% of the market, utilizing their analytical and persuasive abilities to ensure financial stability, develop budgets, and analyze financial reports. *Human Resources Managers* secure 8.4% of the market, playing a critical role in organizational development. Persuasive communication and negotiation skills help them manage employee relations, talent acquisition, and HR policies. *IT Managers* represent

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EXECUTIVE DEVELOPMENT PROGRAMME GREEK TRAGEDY & THE ART OF PERSUASION
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London School of International Business (LSIB)
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05 May 2025
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