Executive Development Programme in Ad Viewability for Executives

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The Executive Development Programme in Ad Viewability is a certificate course designed to empower executives with the necessary skills to tackle the critical issue of ad viewability in today's digital advertising landscape. This program is essential for professionals seeking to stay ahead in the rapidly evolving advertising industry, where viewability has become a significant concern for brands and agencies alike.

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By enrolling in this course, learners will gain a comprehensive understanding of ad viewability metrics, measurement standards, and optimization strategies. The course curriculum covers essential topics such as viewability ad fraud, ad blocking, and cross-platform viewability, equipping learners with the skills to address these challenges head-on. Upon completion, learners will be able to demonstrate their expertise in ad viewability, a highly sought-after skill in the industry. This course will not only enhance their career prospects but also contribute to their organization's success by improving advertising performance, increasing ROI, and building stronger relationships with clients and partners.

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โ€ข Understanding Ad Viewability
โ€ข Importance of Ad Viewability in Digital Marketing
โ€ข Factors Affecting Ad Viewability
โ€ข Measuring Ad Viewability
โ€ข Ad Viewability Standards and Best Practices
โ€ข Improving Ad Viewability through Creative Strategy
โ€ข Utilizing Technology for Higher Ad Viewability
โ€ข Analyzing Ad Viewability Data for Business Insights
โ€ข Ad Viewability and its Impact on ROI

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The **Executive Development Programme in Ad Viewability** is designed to equip professionals with the necessary skills to thrive in the ever-evolving digital landscape. This section highlights the job market trends, salary ranges, and skill demands in the UK for roles associated with ad viewability. 1. **Marketing Manager** - Description: Leads marketing efforts and oversees advertising campaigns to maximise ROI. - Average UK salary range: ยฃ35,000 - ยฃ65,000 - Key skills: Ad viewability, marketing strategy, team management, and data analysis 2. **Digital Marketing Specialist** - Description: Executes digital marketing campaigns, including SEO, SEM, and social media advertising. - Average UK salary range: ยฃ25,000 - ยฃ45,000 - Key skills: Ad viewability, digital marketing channels, and data analysis 3. **Data Analyst** - Description: Collects, interprets, and utilises data to shape marketing decisions and improve ad viewability. - Average UK salary range: ยฃ20,000 - ยฃ50,000 - Key skills: Data analysis, data visualisation, and ad viewability 4. **Ad Operations Manager** - Description: Manages ad operations to improve viewability, campaign performance, and revenue. - Average UK salary range: ยฃ30,000 - ยฃ60,000 - Key skills: Ad viewability, ad operations, and digital advertising 5. **SEO Specialist** - Description: Optimises websites for search engines to increase ad viewability and drive organic traffic. - Average UK salary range: ยฃ20,000 - ยฃ45,000 - Key skills: SEO, SEM, and ad viewability The 3D Pie chart provides a visual representation of the roles in the ad viewability landscape. The chart's transparent background and responsive design ensure a seamless integration into the webpage.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD VIEWABILITY FOR EXECUTIVES
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London School of International Business (LSIB)
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05 May 2025
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