Certificate in Market Research for Engineering Professionals
-- ViewingNowThe Certificate in Market Research for Engineering Professionals is a comprehensive course designed to equip engineering professionals with the essential skills for career advancement in the dynamic world of market research. This course emphasizes the importance of data-driven decision-making, market analysis, and consumer behavior in engineering industries.
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GBP £ 140
GBP £ 202
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• Market Research Fundamentals – Understanding the importance of market research in engineering, the different types of market research, and the stages of the market research process. – Primary and secondary research, research design, data collection, and data analysis.
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• Engineering Market Segmentation – Identifying and analyzing target markets for engineering products and services. – Demographics, firmographics, psychographics, behavioral variables, and geographic segmentation.
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• Quantitative Research Methods in Engineering – Designing and implementing quantitative research studies for engineering market research. – Survey research, experiments, and observational studies.
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• Qualitative Research Methods in Engineering – Designing and implementing qualitative research studies for engineering market research. – Focus groups, in-depth interviews, and case studies.
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• Engineering Market Trends – Understanding current and emerging trends in the engineering industry and their impact on market research. – Industry 4.0, smart manufacturing, Internet of Things (IoT), and artificial intelligence (AI).
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• Data Analysis for Engineering Market Research – Analyzing and interpreting data collected from engineering market research studies. – Statistical analysis, data visualization, and data storytelling.
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• Market Research Ethics – Understanding and adhering to ethical guidelines in engineering market research. – Informed consent, confidentiality, and data privacy.
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• Communicating Market Research Results – Presenting market research findings to stakeholders and making data-driven recommendations. – Data visualization, report writing, and presentation skills.
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