Executive Development Programme in Brand Equity for Growth
-- ViewingNowThe Executive Development Programme in Brand Equity for Growth is a certificate course designed to enhance professionals' understanding of branding and its impact on business growth. This program emphasizes the importance of brand equity in today's competitive marketplace and provides practical tools and strategies to create, measure, and manage strong brands.
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โข Brand Equity: Understanding the Concept and Importance
โข Building Brand Equity: Strategies and Best Practices
โข Brand Valuation: Measuring and Managing Brand Equity
โข Brand Identity and Positioning: Creating a Strong and Consistent Brand Image
โข Customer-Based Brand Equity: Leveraging Customer Perceptions and Experiences
โข Brand Equity in Digital Marketing: Maximizing Online Presence and Engagement
โข Brand Equity Risks and Challenges: Mitigating Threats and Overcoming Obstacles
โข Brand Equity and Financial Performance: Linking Brand Equity to Business Growth
โข Brand Equity Leadership: Developing a Culture of Brand Equity Excellence
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