Executive Development Programme in Fisheries Marketing Management
-- ViewingNowThe Executive Development Programme in Fisheries Marketing Management is a certificate course designed to empower professionals with advanced skills in fisheries marketing. This programme emphasizes the importance of marketing in the fisheries industry, addressing critical areas such as market analysis, product development, promotional strategies, and sales management.
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โข Fisheries Marketing Fundamentals: Overview of fisheries marketing, marketing mix, and its application in the fisheries industry.
โข Market Research and Analysis: Conducting market research, understanding consumer behavior, and interpreting market trends in fisheries marketing.
โข Product Development and Branding: Developing and marketing new fisheries products, and building strong brands in the fisheries industry.
โข Pricing Strategies in Fisheries: Understanding and implementing effective pricing strategies for fisheries products.
โข Distribution Channels and Logistics: Managing distribution channels, supply chain, and logistics in fisheries marketing.
โข Promotion and Advertising: Planning and implementing effective promotional and advertising strategies for fisheries products.
โข Digital Marketing for Fisheries: Leveraging digital marketing tools and techniques to reach and engage with consumers in the fisheries industry.
โข Sustainability and Social Responsibility in Fisheries Marketing: Balancing commercial goals with sustainability and social responsibility in fisheries marketing.
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