Executive Development Programme in Legacy Communication: Building Your Narrative

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The Executive Development Programme in Legacy Communication: Building Your Narrative is a certificate course designed to empower professionals with the skills to create impactful communication strategies. In today's fast-paced business environment, effective communication is crucial for career advancement and establishing a lasting legacy.

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This programme addresses the growing industry demand for leaders who can articulate their vision and values, build strong relationships, and inspire action. By learning to craft compelling narratives, participants will enhance their ability to influence, engage and motivate stakeholders at all levels. Throughout the course, learners will develop essential skills in storytelling, public speaking, and strategic messaging. They will also gain practical experience in designing and implementing communication plans that align with their organisation's goals and values. By completing this programme, professionals will be better equipped to leave a lasting impact on their organisation and the world around them.

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โ€ข Unit 1: Introduction to Legacy Communication
โ€ข Unit 2: Building Your Personal Narrative
โ€ข Unit 3: Crafting a Compelling Brand Story
โ€ข Unit 4: Effective Communication Strategies
โ€ข Unit 5: Leveraging Digital Platforms for Legacy Communication
โ€ข Unit 6: Engaging Stakeholders through Authentic Messaging
โ€ข Unit 7: Navigating Crisis Communication in Legacy Building
โ€ข Unit 8: Measuring the Impact of Your Legacy Narrative
โ€ข Unit 9: Continuous Learning and Improvement in Legacy Communication
โ€ข Unit 10: Case Studies in Successful Legacy Communication

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The **Executive Development Programme (EDP)** is a comprehensive learning journey designed for current and aspiring executives to stay relevant in the ever-evolving business landscape. The programme focuses on building leadership capabilities and fostering a growth mindset. As part of the EDP, we emphasize the importance of **Legacy Communication** โ€“ the art of crafting compelling narratives that engage, inspire, and influence stakeholders. Here are the key roles within the Legacy Communication track and their respective weightage in the programme: 1. **Leadership Development**: 35% (Strengthen your executive presence, master emotional intelligence, and enhance your decision-making skills.) 2. **Change Management**: 25% (Learn to lead and navigate organizational change with confidence and resilience.) 3. **Cross-Functional Team Collaboration**: 20% (Foster a collaborative environment that encourages innovation and continuous improvement.) 4. **Stakeholder Engagement**: 15% (Identify, understand, and engage with key stakeholders to drive strategic alignment and secure buy-in.) 5. **Diversity & Inclusion Initiatives**: 5% (Promote and support a diverse and inclusive workplace culture for greater creativity and success.) With the UK job market evolving and skill demand shifting, the EDP's Legacy Communication track is designed to address these changes. Graduates of this programme can expect competitive salary ranges, depending on their industry and experience. Stay updated on the latest industry trends and enhance your leadership communication skills with our Executive Development Programme.

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EXECUTIVE DEVELOPMENT PROGRAMME IN LEGACY COMMUNICATION: BUILDING YOUR NARRATIVE
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London School of International Business (LSIB)
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05 May 2025
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