Executive Development Programme in Building Smarter Brands
-- ViewingNowThe Executive Development Programme in Building Smarter Brands is a certificate course designed to empower professionals with the skills necessary to create and manage effective brand strategies. In an era where branding is critical for business success, this programme highlights the importance of building smarter brands to stand out in saturated markets.
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โข Unit 1: Introduction to Branding & Executive Presence
โข Unit 2: Brand Strategy: Defining & Positioning Smarter Brands
โข Unit 3: Building a Strong Brand Architecture
โข Unit 4: Crafting Compelling Brand Narratives & Storytelling
โข Unit 5: Designing Effective Brand Identity Systems
โข Unit 6: Leveraging Digital Channels for Brand Growth
โข Unit 7: Integrating Brand Strategy Across Functions
โข Unit 8: Measuring Brand Success & Optimizing Performance
โข Unit 9: Navigating Brand Challenges & Crisis Management
โข Unit 10: Inspiring a Culture of Brand Stewardship & Innovation
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