Executive Development Programme in Social Media for Employee Engagement

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The Executive Development Programme in Social Media for Employee Engagement is a certificate course that emphasizes the significance of social media in fostering employee engagement, a critical aspect of modern business success. This programme is designed to equip learners with essential skills to leverage social media platforms for internal communication, collaboration, and community-building, thereby driving productivity, innovation, and employee satisfaction.

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With the rapid growth of social media usage in the workplace, there is an increasing industry demand for professionals who can effectively harness its power for employee engagement. This course is crucial for HR professionals, communication specialists, and managers seeking to enhance their digital leadership capabilities, build robust internal communication strategies, and drive organisational success in the digital age. By completing this programme, learners will acquire practical skills in social media analytics, content creation, and digital collaboration tools, positioning them for career advancement in today's dynamic and interconnected business landscape.

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โ€ข Social Media Strategies for Employee Engagement
โ€ข Understanding Social Media Platforms
โ€ข Building & Managing Employer Brand on Social Media
โ€ข Content Creation & Curation for Social Media
โ€ข Social Media Analytics for Employee Engagement
โ€ข Social Listening & Monitoring for Employee Feedback
โ€ข Social Media Policies & Guidelines for Employees
โ€ข Legal & Ethical Considerations in Social Media Use
โ€ข Best Practices for Social Media Crisis Management

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The Executive Development Programme in Social Media for Employee Engagement focuses on developing professionals who can leverage social media to enhance employee engagement, communication, and retention. This section highlights the growing job market trends and skill demand for four key roles in the UK. 1. Social Media Manager: This role requires candidates to develop and execute social media strategies, manage online communities, and analyze performance metrics. With an average salary range of ยฃ28,000 to ยฃ50,000, the demand for Social Media Managers has increased by 45% over the past five years. 2. Digital Marketing Specialist: Digital Marketing Specialists focus on creating and implementing digital marketing campaigns, managing social media advertising, and tracking campaign performance. The median salary in the UK is between ยฃ25,000 and ยฃ45,000, with a 35% growth in job openings in the past year. 3. Content Marketing Coordinator: Content Marketing Coordinators work on creating, editing, and publishing content for various digital platforms. They ensure consistent brand messaging while optimizing content for search engines. Content Marketing Coordinators earn an average salary of ยฃ22,000 to ยฃ38,000, with a 20% increase in job openings in the last year. 4. Employer Branding Strategist: Employer Branding Strategists are responsible for developing and maintaining a positive employer brand, engaging current and potential employees through social media platforms. The average salary range for this role is ยฃ30,000 to ยฃ55,000, with a 15% growth in demand over the past year. 5. Community Manager: Community Managers oversee and engage with online communities to foster positive relationships and ensure customer satisfaction. They are crucial for managing brand reputation and customer service. The UK job market has seen a 5% increase in demand for Community Managers, with an average salary range of ยฃ22,000 to ยฃ40,000. By understanding these job market trends, professionals can make informed career decisions and develop the necessary skills to succeed in social media for employee engagement roles.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA FOR EMPLOYEE ENGAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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