Executive Development Programme in Sports Media: Leadership Essentials

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The Executive Development Programme in Sports Media: Leadership Essentials is a certificate course designed to empower professionals with the skills to excel in the dynamic sports media industry. This programme emphasizes leadership essentials that are vital for career advancement in this field.

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With the global sports media market projected to reach USD 69.5 billion by 2027, there is a growing demand for skilled professionals who can lead in this competitive industry. This course equips learners with essential skills such as strategic thinking, decision-making, and communication, making them attractive candidates for leadership roles in sports media organizations. Through a combination of lectures, case studies, and interactive discussions, learners gain a comprehensive understanding of the sports media landscape and the leadership skills required to navigate it. By the end of the course, learners are equipped with the knowledge and skills necessary to drive success in their sports media careers and contribute to the growth of their organizations.

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โ€ข Leadership Principles in Sports Media  
โ€ข Strategic Decision Making for Sports Executives  
โ€ข Financial Management for Sports Media Organizations  
โ€ข Sports Media Marketing & Branding  
โ€ข Change Management & Innovation in Sports Media  
โ€ข Stakeholder Management & Communication in Sports Media  
โ€ข Legal & Ethical Considerations in Sports Media  
โ€ข Diversity, Equity, & Inclusion in Sports Media Leadership  
โ€ข Sports Media Industry Trends & Future Outlook  
โ€ข Capstone Project: Leading Sports Media in a Changing Landscape  

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The Executive Development Programme in Sports Media: Leadership Essentials focuses on the most in-demand roles in the UK sports media industry. The programme covers various disciplines, including data analysis, digital strategy, marketing, business development, and content creation. A recent survey revealed the following distribution of roles (2022) in the sports media job market: 1. Data Scientist: 25% 2. Digital Strategist: 20% 3. Marketing Manager: 15% 4. Business Development Manager: 10% 5. Social Media Manager: 10% 6. Content Creator: 10% 7. Broadcast Engineer: 10% These percentages reflect the growth and demand for these positions in the rapidly evolving sports media landscape. By gaining expertise in these areas, professionals enhance their career prospects and contribute significantly to the industry's success. In this programme, participants will acquire a diverse set of skills necessary for navigating the dynamic world of sports media. Through immersive coursework, hands-on projects, and networking opportunities, professionals will be prepared for leadership roles in this exciting field.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SPORTS MEDIA: LEADERSHIP ESSENTIALS
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London School of International Business (LSIB)
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05 May 2025
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