Executive Development Programme in Luxury Fashion PR & Brand Management
-- ViewingNowThe Executive Development Programme in Luxury Fashion PR & Brand Management is a certificate course designed to enhance your skills in the dynamic world of luxury fashion. This programme emphasizes the importance of strategic PR and brand management in the luxury fashion industry, where reputation and image are paramount.
3,139+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Executive Fashion PR & Brand Strategy: Understanding the luxury fashion market, target audience, and brand positioning. Analyzing key trends and competition. Developing effective PR and branding strategies.
โข Building Luxury Fashion Brand Identity: Creating a unique and compelling brand story. Establishing a consistent brand voice, visual language, and messaging. Developing a strong brand personality and image.
โข Luxury Fashion PR & Media Relations: Building relationships with media, influencers, and stylists. Developing effective PR campaigns, events, and press releases. Leveraging social media and digital platforms.
โข Fashion Show Production & Event Management: Planning and executing successful fashion shows, product launches, and events. Managing logistics, budgets, and timelines. Building a strong event production team.
โข Influencer Marketing & Collaborations: Identifying and collaborating with key influencers and brand ambassadors. Developing influencer marketing campaigns and partnerships. Measuring the impact of influencer collaborations.
โข Content Creation & Storytelling: Developing compelling and engaging content. Utilizing storytelling to connect with audiences. Creating visual content, videos, and social media posts.
โข Digital Marketing & E-commerce: Leveraging digital channels for luxury fashion brand promotion. Developing and implementing effective e-commerce strategies. Analyzing data and metrics for digital marketing campaigns.
โข Sustainability & Corporate Social Responsibility: Understanding the importance of sustainability in luxury fashion. Implementing sustainable practices and ethical sourcing. Developing a strong corporate social responsibility strategy.
โข Leadership & Team Management: Developing leadership skills. Building and managing high-performing teams. Fostering a positive and inclusive work culture.
Note: This list is not exhaustive and can be customized based on the specific needs and goals of the Executive Development Programme.
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