Executive Development Programme in Brand Journalism for Government

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The Executive Development Programme in Brand Journalism for Government is a certificate course designed to empower government communication professionals with the skills to deliver compelling narratives and strengthen public engagement. This programme emphasizes the importance of storytelling in shaping brand image, policy communication, and public relations for government entities.

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In an era of increasing digital communication, there is growing industry demand for experts who can effectively convey government initiatives and policies through engaging content. This course equips learners with essential skills in content creation, social media management, data-driven storytelling, and crisis communication, fostering their ability to adapt to emerging trends and technologies. By completing this programme, government communication professionals can enhance their career advancement opportunities, contribute more effectively to their organizations, and promote transparency, trust, and collaboration between government and the public.

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Unit 1: Introduction to Brand Journalism for Government
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Unit 2: The Role of Brand Journalism in Public Relations
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Unit 3: Government Communication: Best Practices and Strategies
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Unit 4: Crafting Compelling Narratives for Government Brands
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Unit 5: Ethics and Code of Conduct in Government Brand Journalism
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Unit 6: Measuring the Impact of Brand Journalism in Government
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Unit 7: Leveraging Digital Channels for Government Brand Journalism
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Unit 8: Case Studies: Successful Government Brand Journalism Initiatives
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Unit 9: Building and Managing a Government Brand Journalism Team
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Unit 10: Future Trends in Brand Journalism for Government

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ๆœฌ่ฏพ็จ‹ไธบ่Œไธšๅ‘ๅฑ•ๆไพ›ๅฎž็”จ็š„็Ÿฅ่ฏ†ๅ’ŒๆŠ€่ƒฝใ€‚ๅฎƒๆ˜ฏ๏ผš

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ๆˆๅŠŸๅฎŒๆˆ่ฏพ็จ‹ๅŽ๏ผŒๆ‚จๅฐ†่Žทๅพ—็ป“ไธš่ฏไนฆใ€‚

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่ฏพ็จ‹ๆ ผๅผๅ’Œๅญฆไน ๆ–นๆณ•ๆ˜ฏไป€ไนˆ๏ผŸ

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ๅ…จๅŒ…ๅฎšไปท โ€ข ๆ— ้š่—่ดน็”จๆˆ–้ขๅค–่ดน็”จ

่Žทๅ–่ฏพ็จ‹ไฟกๆฏ

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ไปฅๅ…ฌๅธ่บซไปฝไป˜ๆฌพ

ไธบๆ‚จ็š„ๅ…ฌๅธ็”ณ่ฏทๅ‘็ฅจไปฅๆ”ฏไป˜ๆญค่ฏพ็จ‹่ดน็”จใ€‚

้€š่ฟ‡ๅ‘็ฅจไป˜ๆฌพ

่Žทๅพ—่Œไธš่ฏไนฆ

็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND JOURNALISM FOR GOVERNMENT
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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