Executive Development Programme Event Leadership: Actionable Insights

• Event Strategy & Management: This unit covers the development of effective event strategies, including goal setting, budgeting, and timeline management. It also focuses on the execution of these strategies, with an emphasis on logistical coordination and risk management. • Stakeholder Engagement & Communication: In this unit, participants will learn how to engage and communicate with various stakeholders, including sponsors, vendors, attendees, and internal teams. The focus will be on building strong relationships and ensuring clear and effective communication. • Leadership & Team Management: This unit explores the role of leadership in event management and covers topics such as team structure, delegation, and motivation. Participants will learn how to build and manage high-performing teams, as well as how to lead in a crisis. • Digital & Technology Trends: This unit looks at the latest digital and technology trends in the events industry and how they can be leveraged to create engaging and innovative experiences. Topics may include virtual and hybrid events, social media, mobile apps, and data analytics. • Sustainability & Social Responsibility: This unit covers the growing importance of sustainability and social responsibility in the events industry. Participants will learn how to create events that minimize their environmental impact, support local communities, and promote positive social change. • Event Design & Experience: This unit focuses on the design and creation of memorable and impactful event experiences. Participants will learn how to use design thinking, storytelling, and experiential marketing techniques to create events that engage and inspire attendees. • Legal & Compliance: In this unit, participants will learn about the legal and compliance considerations involved in event management, including contracts, insurance, and safety regulations. They will also learn how to mitigate legal risks and ensure compliance with relevant laws and regulations. • Financial Management: This unit covers the financial management of events, including budgeting, forecasting, and financial reporting. Participants will learn how to manage event finances effectively, maximize revenue streams, and control costs. • Measurement & Evaluation: This unit focuses on the measurement and evaluation of event success. Participants will learn how to set measurable objectives, collect and analyze data, and use insights to improve future events.