Masterclass Certificate in Lean Marketing for Event ROI
-- ViewingNowThe Masterclass Certificate in Lean Marketing for Event ROI is a comprehensive course that equips learners with essential skills for career advancement in the event marketing industry. This course emphasizes the importance of lean marketing strategies, which focus on efficiently maximizing event return on investment (ROI) through data-driven decisions and continuous improvement.
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โข Unit 1: Introduction to Lean Marketing for Event ROI
โข Unit 2: Understanding Lean Marketing Principles
โข Unit 3: Analyzing Event Objectives and KPIs
โข Unit 4: Audience Segmentation and Targeting
โข Unit 5: Lean Content Creation and Distribution Strategies
โข Unit 6: Optimizing Paid, Owned, and Earned Media
โข Unit 7: Implementing A/B Testing and Data-Driven Decisions
โข Unit 8: Building a Lean Marketing Team and Workflow
โข Unit 9: Measuring and Improving Event ROI with Lean Marketing
โข Unit 10: Advanced Lean Marketing Techniques for Events
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