Professional Certificate in Brand Journalism Interviewing Essentials

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The Professional Certificate in Brand Journalism Interviewing Essentials is a comprehensive course designed to equip learners with the essential skills needed to thrive in the competitive world of brand journalism. This course highlights the importance of effective interviewing techniques, providing a solid foundation for conducting insightful and engaging interviews that capture the essence of a story.

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With the growing demand for authentic and compelling brand stories, this course is increasingly relevant for professionals looking to advance their careers in journalism, public relations, marketing, and communications. Learners will gain practical experience in conducting interviews, developing interview questions, and crafting engaging narratives. By the end of this course, learners will have honed their interviewing skills, enabling them to create impactful brand stories and differentiate themselves in their respective industries.

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โ€ข Understanding Brand Journalism “Stakeholder” Interviews
โ€ข The Art of Effective Interviewing: Questions, Listening, and Empathy
โ€ข Establishing Credibility and Trust in Brand Journalism Interviews
โ€ข Capturing Authentic Stories: Interview Techniques for Emotion and Engagement
โ€ข Leveraging Digital Tools and Platforms for Interviewing in Brand Journalism
โ€ข Navigating Ethical Dilemmas in Brand Journalism Interviews
โ€ข The Role of Preparation and Research in Successful Brand Journalism Interviews
โ€ข Post-Interview Best Practices: Transcription, Analysis, and Follow-up
โ€ข Building Long-Term Relationships: Interview Strategies for Repeat Engagements

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PROFESSIONAL CERTIFICATE IN BRAND JOURNALISM INTERVIEWING ESSENTIALS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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