Professional Certificate in Writing for the Web: Engaging Online Audiences

• Fundamentals of Web Writing: This unit will cover the basics of writing for the web, including best practices for structure, style, and tone. It will also introduce students to the unique needs and behaviors of online audiences. • SEO for Web Writers: This unit will focus on search engine optimization (SEO) strategies for web writers. Students will learn how to research and use keywords effectively, optimize content for both users and search engines, and track the performance of their content. • Creating Engaging Headlines and Titles: This unit will teach students how to write compelling headlines and titles that draw readers in and encourage them to engage with the content. It will cover best practices for length, structure, and tone, as well as strategies for testing and optimizing headlines. • Writing for Social Media: This unit will focus on the unique challenges and opportunities of writing for social media platforms. Students will learn how to create content that is optimized for each platform, how to craft effective calls to action, and how to measure and analyze the performance of their social media content. • Creating Compelling Calls to Action: This unit will teach students how to craft effective calls to action that drive engagement and conversion. It will cover best practices for button copy, link placement, and landing page optimization. • User Experience and Web Writing: This unit will explore the relationship between user experience (UX) and web writing. Students will learn how to create content that is easy to read, navigate, and understand, and how to use design and layout to enhance the user experience. • Content Strategy for Web Writers: This unit will teach students how to develop a content strategy that aligns with their business goals and audience needs. It will cover topics such as content planning, creation, distribution, and analysis. • Mobile Optimization for Web Writers: This unit will focus on the importance of mobile optimization for web writers. Students will learn how to create content that is optimized for mobile devices, how to design mobile-friendly layouts, and how to measure and analyze mobile performance. • Content Accessibility for Web Writers: This unit will teach students how to create content that is accessible to all users, including those with disabilities. It will cover topics such as alt text, closed captions, and color contrast, as well as best practices for designing accessible