Professional Certificate in Marketing Analytics for Growth
-- ViewingNowThe Professional Certificate in Marketing Analytics for Growth is a course designed to equip learners with essential skills for career advancement in the marketing industry. This program emphasizes the importance of data-driven decision making and provides learners with the tools and techniques necessary to analyze consumer behavior, market trends, and performance metrics.
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โข Introduction to Marketing Analytics: Understanding the role of data-driven decision making in marketing, key metrics, and data collection methods.
โข Data Analysis for Marketers: Basics of statistical analysis, data visualization, and interpretation of results.
โข Segmentation and Targeting: Customer segmentation techniques, target market selection, and positioning strategies.
โข Marketing Mix Modeling: Analyzing the impact of product, price, place, and promotion on sales.
โข Customer Lifetime Value Analysis: Quantifying the value of a customer, calculating CLV, and its implications for marketing strategy.
โข Predictive Analytics in Marketing: Introduction to machine learning, predictive modeling, and their applications in marketing.
โข Digital Marketing Analytics: Tracking and analyzing website traffic, social media engagement, and email marketing campaigns.
โข Market Research Methods: Quantitative and qualitative research methods, survey design, and data collection.
โข Attribution Modeling: Understanding the customer journey, multi-channel attribution, and marketing channel optimization.
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