Global Certificate in Pharma Communication & Digital Marketing
-- ViewingNowThe Global Certificate in Pharma Communication & Digital Marketing is a comprehensive course designed to meet the growing industry demand for professionals with expertise in pharmaceutical communication and digital marketing. This course emphasizes the importance of harnessing digital tools to effectively communicate and market pharmaceutical products, services, and ideas in today's fast-paced, technology-driven world.
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โข Pharma Communication Fundamentals: Understanding the pharma industry, regulations, and communication strategies
โข Digital Marketing Basics: Overview of digital marketing channels, tactics, and metrics
โข Patient-Centric Communication: Best practices for patient-focused communication, empathy, and engagement
โข Pharma Content Strategy: Developing content plans, repurposing content, and measuring success
โข Social Media & Pharma: Navigating social media platforms, guidelines, and monitoring tools
โข Email Marketing in Pharma: Building email lists, crafting compliant messages, and analyzing campaign results
โข SEO & SEM for Pharma Brands: Optimizing websites, conducting keyword research, and managing ad campaigns
โข Mobile Marketing in Pharma: Leveraging mobile apps, SMS, and mobile-optimized websites
โข Analytics & ROI in Pharma Digital Marketing: Tracking performance, measuring return on investment, and optimizing strategies
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