Executive Development Programme Social Media & Public Policy

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The Executive Development Programme in Social Media & Public Policy is a certificate course designed to empower professionals with the necessary skills to navigate the complex intersection of social media and public policy. In today's digital age, social media has become a critical tool for organizations to engage with their stakeholders, and there is a growing demand for experts who can effectively manage social media platforms while ensuring compliance with public policy regulations.

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This course is essential for professionals seeking to advance their careers in areas such as public relations, government affairs, digital marketing, and policy analysis. By enrolling in this programme, learners will gain a deep understanding of the latest social media trends, public policy frameworks, and best practices for managing social media risks and opportunities. The course provides a unique blend of theoretical knowledge and practical skills, enabling learners to develop and implement effective social media strategies that align with their organization's public policy objectives. Upon completion of the course, learners will be equipped with the skills and knowledge required to succeed in a rapidly evolving digital landscape. They will be able to demonstrate a comprehensive understanding of social media and public policy, and apply this knowledge to drive business growth, mitigate risks, and enhance their organization's reputation.

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โ€ข Social Media & Public Policy Overview
โ€ข Understanding Social Media Platforms
โ€ข Importance of Public Policy in Social Media
โ€ข Legal & Ethical Considerations in Social Media Use
โ€ข Developing a Social Media Policy for Organizations
โ€ข Stakeholder Management in Social Media Policy
โ€ข Social Media Listening & Monitoring Strategies
โ€ข Social Media Crisis Management & Communications
โ€ข Measuring Social Media Impact & Evaluating Public Policy
โ€ข Future Trends & Innovations in Social Media & Public Policy

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The Executive Development Programme for Social Media & Public Policy focuses on growing professionals who can effectively navigate the ever-evolving landscape of digital communication and policy-making. The programme covers various roles in demand in the UK job market, such as: 1. **Social Media Manager** (25% of the pie): Leading an organization's social media presence, crafting strategies, and overseeing content creation and community engagement. 2. **Public Policy Analyst** (30% of the pie): Examining existing and proposed policies, researching their impact, and advising organizations on their stance and actions regarding these policies. 3. **Digital Marketing Specialist** (20% of the pie): Developing, implementing, and tracking digital marketing campaigns to promote an organization's products or services. 4. **Content Strategist** (15% of the pie): Overseeing the planning, development, and delivery of content across various platforms, ensuring alignment with the organization's messaging and goals. 5. **Data Analyst** (10% of the pie): Gathering, interpreting, and utilizing data to inform strategic decisions, identify trends, and optimize performance in social media and public policy. Equipping professionals with these in-demand skills is crucial for success in today's digital landscape. The Executive Development Programme in Social Media & Public Policy prepares individuals to become leaders in these roles, driving impact and innovation in their organizations.

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EXECUTIVE DEVELOPMENT PROGRAMME SOCIAL MEDIA & PUBLIC POLICY
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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