Professional Certificate in Digital Advertising: Regulatory Excellence
-- ViewingNowThe Professional Certificate in Digital Advertising: Regulatory Excellence is a crucial course for professionals seeking to excel in the digital advertising industry. This program focuses on the critical regulatory aspects of digital advertising, an area often overlooked in traditional digital marketing courses.
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โข Understanding Advertising Regulations
โข Digital Advertising Standards and Compliance
โข Legal Frameworks for Digital Advertising
โข Privacy Laws in Digital Advertising
โข Misleading and Deceptive Conduct in Digital Advertising
โข Advertising to Children in the Digital Age
โข Handling Complaints and Investigations in Digital Advertising
โข Ethical Considerations in Digital Advertising
โข Global Advertising Regulations in the Digital Space
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These professionals are responsible for planning, executing, and optimizing digital advertising campaigns for clients. They work on various platforms, such as Google Ads, social media, and programmatic advertising. 2. **Ad Operations Manager (25%)**
Ad Operations Managers oversee the technical aspects of digital ad campaigns, ensuring smooth implementation, tracking, and reporting. They collaborate with sales, account management, and creative teams to fulfill client needs. 3. **PPC Analyst (15%)**
PPC Analysts specialize in Pay-Per-Click (PPC) advertising, managing and optimizing campaigns on platforms like Google Ads and Bing Ads. Their primary focus is on maximizing ROI by analyzing keyword performance, ad copy, and bidding strategies. 4. **SEO Specialist (10%)**
SEO Specialists work on improving a website's organic search rankings through on-page and off-page optimization techniques. They stay updated on search engine algorithms and best practices to drive organic traffic and enhance online visibility. 5. **Social Media Manager (5%)**
Social Media Managers handle a brand's social media presence, creating and implementing content strategies, analyzing engagement metrics, and building relationships with followers. They often collaborate with graphic designers, content creators, and digital marketing teams. The Professional Certificate in Digital Advertising: Regulatory Excellence aims to equip learners with the necessary skills to excel in these roles and stay compliant with advertising regulations in the UK. Explore the program to advance your digital advertising career and stay relevant in this competitive industry.
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