Executive Development Programme in Content Strategy for Retail Businesses
-- ViewingNowThe Executive Development Programme in Content Strategy for Retail Businesses certificate course is a comprehensive program designed to meet the growing industry demand for experts in retail content strategy. This course focuses on the importance of content strategy in driving customer engagement, increasing brand awareness, and improving sales in retail businesses.
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โข Content Strategy Fundamentals: Understanding the basics of content strategy and its role in retail businesses.
โข Buyer Personas and Customer Journey Mapping: Identifying and understanding target customers, their needs, and pain points throughout the buying process.
โข Competitive Analysis and Market Trends: Researching competitors and staying updated on industry trends to inform content strategy.
โข Content Planning and Production: Developing a content calendar, creating engaging content, and optimizing it for SEO.
โข Content Distribution and Promotion: Strategies for amplifying content across various channels to reach the target audience.
โข Content Measurement and Analysis: Tracking and analyzing content performance, using data to iterate and improve the strategy.
โข Content Marketing Technologies: Utilizing marketing technologies to streamline content workflows, improve efficiency, and drive results.
โข Content Marketing Ethics and Compliance: Ensuring content marketing efforts align with legal and ethical standards, protecting brand reputation.
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