Global Certificate in SEO Evaluation for All
-- ViewingNowThe Global Certificate in SEO Evaluation is a comprehensive course designed to equip learners with the essential skills needed to excel in the ever-evolving digital marketing landscape. This course emphasizes the importance of Search Engine Optimization (SEO) and its critical role in driving online visibility and business growth.
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โข Keyword Research: Understanding the importance of keywords, how to conduct keyword research, and using keyword research tools.
โข On-page Optimization: Techniques for optimizing individual webpages, including title tags, meta descriptions, and header tags.
โข Technical SEO: Addressing technical issues affecting search engine visibility, such as site speed, mobile optimization, and XML sitemaps.
โข Content Strategy: Developing a content strategy to support SEO goals, including creating high-quality, keyword-rich content.
โข Link Building: Strategies for acquiring high-quality backlinks, including link outreach and digital PR.
โข Local SEO: Optimizing for local search results, including Google My Business and local citations.
โข Analytics and Reporting: Using analytics tools to track and report on SEO performance, including Google Analytics and Google Search Console.
โข SEO Ethics and Best Practices: Understanding ethical considerations and best practices in SEO, including white-hat and black-hat techniques.
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