Executive Development Programme in Media Impartiality and Strategic Communication
-- ViewingNowThe Executive Development Programme in Media Impartiality and Strategic Communication is a certificate course designed to empower professionals with the skills required to navigate the complex world of media and communication. In an era where media impartiality is under scrutiny, this programme provides learners with the knowledge to ensure their communication strategies are balanced, ethical, and effective.
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GBP £ 140
GBP £ 202
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Media Impartiality and Ethics: Understanding the role of impartiality in media and its impact on strategic communication. This unit covers the ethical considerations when creating and sharing media content.
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Media Literacy: Developing the ability to access, analyze, evaluate, and create media messages in a variety of forms. This unit explores the importance of media literacy for effective strategic communication.
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News Writing and Reporting: Learning the fundamentals of news writing and reporting, including sourcing, interviewing, and writing skills. This unit focuses on creating accurate and impartial news stories.
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Public Relations and Media Strategy: Understanding the role of public relations in strategic communication and the importance of building positive relationships with the media. This unit covers media outreach, press releases, and crisis communication.
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Digital Communication and Social Media: Exploring the impact of digital communication on media impartiality and the role of social media in strategic communication. This unit covers social media strategy, online reputation management, and digital analytics.
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Media Production and Storytelling: Developing skills in media production and storytelling, including audio, video, and visual design. This unit focuses on creating engaging and impartial media content.
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Crisis Communication and Reputation Management: Understanding the importance of crisis communication and reputation management for organizations. This unit covers crisis planning, response strategies, and monitoring tools.
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Stakeholder Communication and Engagement: Learning the fundamentals of stakeholder communication and engagement, including identifying key stakeholders, building relationships, and measuring communication impact.
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Measurement and Evaluation: Developing skills in measuring and evaluating the effectiveness of strategic communication campaigns. This unit covers key metrics, evaluation frameworks, and data analysis.
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