Executive Development Programme in Marketing KPI Integration

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The Executive Development Programme in Marketing KPI Integration is a certificate course designed to bridge the gap between marketing strategies and key performance indicators (KPIs). This programme emphasizes the importance of data-driven decision-making and the role of KPIs in measuring marketing success.

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With the ever-increasing demand for data-savvy marketing professionals, this course equips learners with essential skills to advance their careers. The course content includes understanding marketing KPIs, setting up a KPI framework, and integrating KPIs into marketing strategies. Learners will gain hands-on experience in analyzing marketing data, measuring ROI, and using insights to optimize marketing efforts. The course also covers topics such as digital marketing analytics, customer analytics, and marketing attribution modelling. By the end of this programme, learners will be able to speak the language of data, make informed marketing decisions, and demonstrate the impact of their marketing strategies using KPIs. This course is ideal for marketing professionals looking to upskill, business leaders seeking to understand marketing analytics, and anyone interested in a career in marketing analytics.

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Unit 1: Introduction to Marketing KPI Integration
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Unit 2: Key Performance Indicators (KPIs) in Marketing
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Unit 3: Setting Up Marketing KPIs
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Unit 4: Data-Driven Marketing KPI Integration
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Unit 5: Marketing Analytics for KPI Tracking
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Unit 6: Integrating Sales and Marketing KPIs
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Unit 7: Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
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Unit 8: Marketing ROI and Financial KPI Integration
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Unit 9: Leveraging Technology for Marketing KPI Integration
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Unit 10: Continuous Improvement through Marketing KPI Integration

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING KPI INTEGRATION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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