Certificate in Foundational Marketing KPIs
-- ViewingNowThe Certificate in Foundational Marketing KPIs is a comprehensive course designed to empower learners with the essential skills needed to excel in the ever-evolving marketing industry. This course focuses on Key Performance Indicators (KPIs) – the lifeblood of data-driven marketing strategies – and teaches learners how to leverage KPIs to make informed, impactful decisions.
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โข Understanding Marketing KPIs
โข Importance of Marketing KPIs in Business Success
โข Types of Marketing KPIs: Primary and Secondary Metrics
โข Key Foundational Marketing KPIs: Leads, Conversions, and Sales
โข Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
โข Return on Investment (ROI) and Marketing Contribution
โข Brand Awareness and Equity KPIs: Impressions, Reach, and Share of Voice
โข Engagement KPIs: Click-Through Rates, Time on Site, and Bounce Rates
โข Measuring and Analyzing Marketing KPI Data
โข Best Practices for Implementing and Using Marketing KPIs
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