Global Certificate in Marketing KPI Essentials

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The Global Certificate in Marketing KPI Essentials is a crucial course designed to equip learners with the necessary skills to excel in marketing analytics and performance measurement. This certificate course is highly relevant in today's data-driven world, where marketers are expected to demonstrate the impact of their campaigns using key performance indicators (KPIs).

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By mastering the art of tracking and analyzing marketing KPIs, learners will be able to make informed decisions, optimize marketing efforts, and drive business growth. Enrolling in this course will not only enhance learners' analytical skills but also boost their credibility in the industry. The course covers essential topics like marketing metrics, KPI frameworks, data visualization, and storytelling. As a result, learners will be able to effectively communicate their findings to stakeholders and demonstrate the value of their marketing initiatives. By staying ahead in marketing analytics, learners can unlock new career opportunities and achieve long-term success in their professional journey.

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โ€ข Marketing Key Performance Indicators (KPIs)
โ€ข Understanding Marketing Metrics
โ€ข Importance of Data-Driven Marketing
โ€ข Setting Up Marketing KPIs
โ€ข Measuring Brand Awareness with KPIs
โ€ข Analyzing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
โ€ข Tracking Digital Marketing Performance
โ€ข Social Media Marketing KPIs
โ€ข Content Marketing Metrics
โ€ข Reporting and Visualizing Marketing KPIs

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GLOBAL CERTIFICATE IN MARKETING KPI ESSENTIALS
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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