Executive Development Programme in Leading High-Performing PR Teams
-- ViewingNowThe Executive Development Programme in Leading High-Performing PR Teams certificate course is a powerful learning opportunity for PR professionals seeking to elevate their leadership skills and drive team performance. In an industry where effective team management is paramount, this programme addresses the increasing demand for skilled leaders who can navigate complex PR challenges.
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โข Strategic Public Relations Management: This unit covers the development and implementation of effective PR strategies to support organizational goals and objectives.
โข High-Performance Team Leadership: This unit explores best practices for leading high-performing teams, including motivation, communication, and delegation skills.
โข Stakeholder Engagement and Management: This unit focuses on building and maintaining relationships with key stakeholders to enhance organizational reputation and achieve business goals.
โข Crisis Communications and Reputation Management: This unit covers the development and implementation of crisis communication plans to protect organizational reputation during emergencies or negative events.
โข PR Measurement and Evaluation: This unit explores the use of metrics and analytics to measure the effectiveness of PR campaigns and communicate ROI to stakeholders.
โข Media Relations and Press Office Management: This unit covers best practices for building relationships with the media, managing press office operations, and delivering effective media briefings and press releases.
โข Internal Communications and Employee Engagement: This unit explores the role of internal communications in building employee engagement, fostering a positive organizational culture, and driving business results.
โข Digital and Social Media Strategies for PR: This unit covers the use of digital and social media channels to enhance PR campaigns, engage with audiences, and monitor online conversations.
โข Ethics and Professional Standards in PR: This unit explores the ethical considerations and professional standards that PR professionals must adhere to in their work.
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