Executive Development Programme in Fragrance Brand Strategy & Positioning

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The Executive Development Programme in Fragrance Brand Strategy & Positioning is a certificate course that holds significant importance in the competitive world of fragrance and cosmetics industry. This programme is meticulously designed to cater to the growing industry demand for professionals who can create compelling fragrance brand strategies and effectively position them in the market.

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Enrolled learners will gain a profound understanding of fragrance psychology, consumer behavior, and market trends that will empower them to develop data-driven and consumer-centric fragrance brand strategies. The course curriculum encompasses essential skills such as competitive analysis, product positioning, and brand storytelling, thereby enhancing the learners' ability to create successful fragrance brands. Upon completion, learners will be equipped with the necessary skills and knowledge to advance their careers in the fragrance and cosmetics industry. This course not only provides a unique opportunity to learn from industry experts but also helps learners build a strong professional network in the fragrance industry.

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โ€ข Fragrance Industry Overview
โ€ข Scent Psychology and Consumer Behavior
โ€ข Fragrance Creation and Formulation
โ€ข Brand Identity and Positioning Strategies
โ€ข Marketing and Communication for Fragrance Brands
โ€ข Packaging Design and Visual Merchandising
โ€ข Fragrance Distribution Channels and Sales Strategies
โ€ข Sustainability and Ethical Considerations in Fragrance Branding
โ€ข Case Studies: Successful Fragrance Brand Strategies

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN FRAGRANCE BRAND STRATEGY & POSITIONING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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