Executive Development Programme in Programmatic Advertising Oversight
-- ViewingNowThe Executive Development Programme in Programmatic Advertising Oversight certificate course is a comprehensive training program designed to meet the surging industry demand for experts in programmatic advertising. This course emphasizes the importance of data-driven decision-making, automation, and strategic thinking in the programmatic advertising landscape.
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โข Programmatic Advertising Fundamentals
โข Real-Time Bidding (RTB) and Ad Exchanges
โข Demand Side Platforms (DSP) and Supply Side Platforms (SSP)
โข Data Management Platforms (DMP) and Audience Segmentation
โข Programmatic Ad Oversight and Fraud Prevention
โข Cross-Channel Programmatic Advertising Strategies
โข Performance Metrics and Attribution Modeling
โข Legal and Ethical Considerations in Programmatic Advertising
โข Advanced Programmatic Advertising Trends and Best Practices
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