Professional Certificate in Crisis Communication and Integrated Marketing Communications
-- ViewingNowThe Professional Certificate in Crisis Communication and Integrated Marketing Communications is a vital course designed to equip learners with the essential skills required to navigate and excel in communications during times of crisis. This program is crucial in an era where businesses and organizations must respond promptly and effectively to various communication challenges.
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โข Unit 1: Introduction to Crisis Communication and Integrated Marketing Communications
โข Unit 2: Crisis Communication Planning and Strategy
โข Unit 3: Integrated Marketing Communications: Principles and Practices
โข Unit 4: Stakeholder Communication and Engagement in Crisis Situations
โข Unit 5: Media Relations and Press Management in Crisis Communication
โข Unit 6: Social Media and Digital Crisis Communication
โข Unit 7: Internal Communication and Employee Engagement in Crisis Management
โข Unit 8: Measuring Effectiveness and Evaluating Crisis Communication Strategies
โข Unit 9: Ethical Considerations in Crisis Communication and Integrated Marketing Communications
โข Unit 10: Case Studies and Real-World Examples in Crisis Communication
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