Executive Development Programme in Mobile Payment User Research Strategies
-- ViewingNowThe Executive Development Programme in Mobile Payment User Research Strategies is a certificate course designed to equip learners with essential skills for career advancement in the rapidly growing mobile payment industry. This course emphasizes the importance of understanding user behavior, preferences, and needs in the mobile payment landscape.
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โข User Research Foundations: Understanding the basics of user research, its importance, and methodologies.
โข Mobile Payment Landscape: Overview of mobile payment systems, technologies, and market trends.
โข User Personas: Developing user personas to represent target mobile payment users.
โข User Journey Mapping: Mapping the user journey for mobile payment experiences.
โข Usability Testing: Conducting usability tests for mobile payment applications.
โข User Interviews: Designing and implementing user interviews to gather insights.
โข Survey Design: Creating effective surveys for mobile payment user research.
โข Data Analysis: Analyzing user research data to derive actionable insights.
โข Integrating Research Findings: Applying user research findings to improve mobile payment strategies.
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