Executive Development Programme in Digital Marketing: Video First

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The Executive Development Programme in Digital Marketing: Video First certificate course is a professional training program designed to meet the growing industry demand for video-centric digital marketing expertise. With the rapid increase in video consumption across various platforms, this course is crucial for professionals seeking to stay ahead in the dynamic digital marketing landscape.

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Learners will gain essential skills in video production, video marketing strategies, and analytics, empowering them to create and implement effective video-first campaigns that drive engagement and revenue. The course covers topics such as video storytelling, video SEO, video advertising, and social media video strategies, providing a comprehensive understanding of the video marketing ecosystem. By completing this program, professionals can enhance their career prospects and contribute more value to their organizations in the digital age.

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โ€ข Video Strategy: Understanding the role of video in digital marketing, developing a video marketing plan, setting measurable goals and KPIs.
โ€ข Video Production: Basics of video production, including pre-production, production, and post-production. Utilizing tools and resources for creating professional-quality videos.
โ€ข Video Distribution: Channels for video distribution, including social media, email, and website. Optimizing video for each platform and increasing reach and engagement.
โ€ข Video Analytics: Measuring the success of video campaigns, including key metrics, data analysis, and reporting. Utilizing data to inform and improve future video strategies.
โ€ข Video Advertising: Paid video advertising options, including YouTube, Facebook, and Instagram. Targeting strategies, budgeting, and optimization.
โ€ข Video SEO: Optimizing video for search engines, including metadata, keywords, and backlinks. Increasing visibility and driving organic traffic.
โ€ข Video Accessibility: Making video content accessible to all audiences, including those with disabilities. Utilizing captions, transcripts, and audio descriptions.
โ€ข Video Trends: Staying up-to-date with the latest video trends, including new platforms, formats, and technologies.

่Œไธš้“่ทฏ

The **Executive Development Programme in Digital Marketing: Video First** focuses on the growing demand for professionals with expertise in video-centric marketing. With the increasing popularity of video content across various platforms, businesses are looking for skilled marketers who can help them leverage this trend. The above 3D pie chart represents job market trends in the field of digital marketing, with a focus on video-centric roles. The chart is designed to provide a transparent background and responsive layout for optimal viewing on all devices. Here are some key takeaways from the chart: 1. **Digital Marketing Specialist**: With an approximate 45% share of the job market, digital marketing specialists play a vital role in developing and implementing marketing strategies across channels. 2. **Content Manager**: Content managers, holding around 25% of the job market, are responsible for managing and creating engaging content, including video. 3. **Social Media Manager**: Social media managers, representing 15% of the job market, focus on building brand awareness and engaging with audiences on social media platforms. 4. **SEO Specialist**: SEO specialists, with about 10% of the job market, work on optimizing websites to boost search engine rankings and increase organic traffic. 5. **Email Marketing Specialist**: Finally, email marketing specialists, making up approximately 5% of the job market, focus on creating and managing effective email campaigns to reach and engage potential customers. These roles demonstrate the industry's need for professionals with diverse skill sets to meet the demands of modern marketing. By joining the **Executive Development Programme in Digital Marketing: Video First**, you'll be well-prepared to excel in any of these roles and contribute to the growth of businesses in the digital age.

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EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL MARKETING: VIDEO FIRST
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London School of International Business (LSIB)
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05 May 2025
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