Professional Certificate in EdTech Video: Social Media Marketing

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The Professional Certificate in EdTech Video: Social Media Marketing is a comprehensive course designed to meet the growing industry demand for experts who can leverage social media to drive educational technology (EdTech) growth. This course equips learners with essential skills in creating engaging EdTech videos, managing social media campaigns, and analyzing performance metrics.

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It emphasizes the importance of visual storytelling, audience engagement, and data-driven decision-making in today's digital landscape. By the end of this course, learners will have a solid portfolio of EdTech video projects and a deep understanding of social media marketing strategies, preparing them for career advancement in this dynamic and increasingly vital field.

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โ€ข Video Production Basics for EdTech
โ€ข Social Media Platforms for Education Marketing
โ€ข Creating Engaging Content for EdTech Video Marketing
โ€ข Optimizing Video Content for Search Engine Visibility
โ€ข Video Analytics and Performance Tracking in Social Media Marketing
โ€ข Leveraging Influencer Partnerships in EdTech Video Marketing
โ€ข Paid Advertising Strategies for EdTech Video on Social Media
โ€ข Legal and Ethical Considerations in EdTech Video Social Media Marketing
โ€ข Best Practices for Video Accessibility and Inclusive Design in EdTech
โ€ข Evaluating Success and ROI in EdTech Video Social Media Marketing

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The EdTech job market is booming, and the demand for professionals with expertise in educational technology is on the rise. Here is a visual representation of the most sought-after roles in EdTech, their market shares, and the associated opportunities in the UK. 1. **EdTech Instructional Designer (30% share)**: As an instructional designer, you will create engaging learning experiences and curate educational content for various EdTech platforms. With an average salary of ยฃ35,000 in the UK, this role requires skills in e-learning, multimedia content development, and LMS platforms. 2. **EdTech Project Manager (25% share)**: Project managers in the EdTech sector are responsible for coordinating teams, managing resources, and delivering EdTech projects on time and within budget. This role offers an average salary of ยฃ40,000 and requires strong organizational, communication, and leadership skills. 3. **EdTech Sales Specialist (20% share)**: As a sales specialist, you will promote and sell EdTech products and services to educational institutions and businesses. With a potential earning of up to ยฃ60,000, this role demands excellent sales, negotiation, and communication skills. 4. **EdTech Software Developer (15% share)**: Software developers in EdTech build, maintain, and improve various educational platforms and tools. With an average salary of ยฃ45,000, this role requires programming skills, such as JavaScript, Python, and C++, as well as knowledge of EdTech software architecture. 5. **EdTech Data Analyst (10% share)**: Data analysts in the EdTech sector collect, process, and interpret data from various educational platforms to improve learning outcomes and optimize business operations. This role offers an average salary of ยฃ37,000 and requires strong analytical, statistical, and data visualization skills. These roles represent the current job market trends, salary ranges, and skill demand in the UK's EdTech sector. By understanding these opportunities, you can make informed decisions and invest in the right skills to advance your career in EdTech.

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PROFESSIONAL CERTIFICATE IN EDTECH VIDEO: SOCIAL MEDIA MARKETING
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London School of International Business (LSIB)
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05 May 2025
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