Global Certificate in Brand Strategy & Negotiation
-- ViewingNowThe Global Certificate in Brand Strategy & Negotiation is a comprehensive course designed to empower professionals with crucial skills in branding and negotiation. This certificate program underscores the importance of a strong brand strategy in today's competitive business landscape and the necessity of effective negotiation techniques in driving successful business outcomes.
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Unit 1: Introduction to Brand Strategy & Negotiation
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Unit 2: Understanding Brands: History, Evolution, and Importance
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Unit 3: Brand Identity and Positioning
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Unit 4: Conducting Brand Research and Analysis
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Unit 5: Crafting a Comprehensive Brand Strategy
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Unit 6: Effective Negotiation Techniques and Strategies
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Unit 7: Building Strong Relationships in Negotiations
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Unit 8: Leveraging Digital Channels for Brand Strategy and Negotiations
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Unit 9: Legal and Ethical Considerations in Brand Strategy & Negotiation
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Unit 10: Case Studies: Successful Brand Strategies and Negotiations
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