Executive Development Programme in Merch: Strategic Insights
-- ViewingNowThe Executive Development Programme in Merch: Strategic Insights is a certificate course designed to provide learners with essential skills for career advancement in the retail industry. This program focuses on strategic merchandising, a critical function that drives sales and profitability.
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โข Strategic Planning in Merchandising: Understanding the role of strategic planning in merchandising, setting objectives, and creating effective strategies for product assortment, pricing, and promotion.
โข Merchandise Financial Planning: Analyzing sales data, forecasting demand, and creating financial plans for inventory management, markdowns, and profit optimization.
โข Product Development and Sourcing: Identifying customer needs, developing products, and sourcing suppliers to create a differentiated and profitable product range.
โข Category Management: Creating and managing product categories, determining optimal assortments, and developing effective merchandising strategies for each category.
โข Visual Merchandising: Understanding the principles of visual merchandising, creating store layouts, and designing effective window displays to drive sales and customer engagement.
โข E-commerce and Online Merchandising: Exploring the opportunities and challenges of e-commerce, creating effective online merchandising strategies, and optimizing product listings for search engines and online marketplaces.
โข Customer Insights and Analytics: Analyzing customer data to gain insights into their behavior, preferences, and needs, and using this information to inform merchandising strategies.
โข Merchandising Operations and Technology: Understanding the role of technology in merchandising operations, including inventory management, point-of-sale systems, and data analytics tools.
โข Sustainability in Merchandising: Exploring the opportunities and challenges of sustainable merchandising, including the use of sustainable materials, ethical sourcing, and reducing waste.
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