Executive Development Programme Literacy for Influence and Persuasion

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The Executive Development Programme in Literacy for Influence and Persuasion is a certificate course designed to empower professionals with essential communication skills for career advancement. In today's fast-paced and competitive business world, the ability to influence and persuade others is crucial for success.

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This program focuses on enhancing learners' written and verbal communication abilities, enabling them to articulate their ideas clearly and persuasively. It is specifically designed to meet the industry demand for leaders who can inspire and motivate their teams through effective communication. By the end of this course, learners will have developed a deep understanding of the principles of influence and persuasion, and will be equipped with the skills to apply these principles in real-world business situations. They will have honed their ability to write compelling proposals, deliver persuasive presentations, and negotiate successful outcomes. This program is an invaluable investment in any professional's career development.

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โ€ข Understanding Persuasion and Influence: An Introduction
โ€ข The Psychology of Persuasion: Key Concepts and Theories
โ€ข Building Rapport: Establishing Trust and Credibility
โ€ข Effective Communication: Crafting Compelling Messages
โ€ข Decision-Making and Choice Architecture
โ€ข Overcoming Objections: Handling Resistance and Doubt
โ€ข Leveraging Social Proof and Authority
โ€ข Persuasion Techniques for Email, Meetings, and Presentations
โ€ข Ethics and Compliance in Persuasion and Influence

่Œไธš้“่ทฏ

The Executive Development Programme in the UK is increasingly focusing on cultivating essential skills like influence and persuasion. With the ever-evolving job market, it's crucial to understand the latest trends and demands. In this 3D pie chart, we represent the percentage distribution of in-demand roles for professionals in the UK. 1. Data Scientist: A growing field driven by the increasing importance of data-driven decision-making and AI technologies. These professionals require strong analytical, communication, and influencing skills to drive strategic change. 2. Project Manager: Project management roles continue to be vital in any industry, with professionals needing to balance resources, timelines, and stakeholder expectations. Influential project managers can navigate competing interests and effectively steer projects to success. 3. Business Analyst: As organisations strive for operational efficiency and growth, the demand for business analysts remains robust. These professionals need to be persuasive in proposing solutions and managing cross-functional projects. 4. Marketing Manager: Marketing managers require strong influencing abilities to resonate with diverse audiences and build brand loyalty. As consumer behaviours evolve, marketing professionals must remain at the forefront of trends to maintain a competitive edge. 5. IT Manager: IT managers face continuous pressure to adopt new technologies and drive digital transformation. Influence and persuasion are essential in managing teams, budgets, and stakeholders to ensure successful outcomes. The remaining 10% comprises other roles that, while diverse, still emphasise the importance of influence and persuasion in professional development. By understanding these trends, the Executive Development Programme can effectively tailor its curriculum to equip future leaders with the necessary skills to succeed in their careers.

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EXECUTIVE DEVELOPMENT PROGRAMME LITERACY FOR INFLUENCE AND PERSUASION
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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